Small business owners wear a lot of hats. They must be experts in customer service, accounting, human resources, sales & marketing—and in the specific knowledge related to their products or services. It is a lot.
Many businesses hire tax accountants or tax attorneys to advise them about the rapidly changing tax code. Because the Internet is also a constantly evolving environment, businesses that want to generate sales and new business opportunities through their websites must hire Internet marketing experts to assist them.
In fact, those who will be most successful will assemble a team of online marketing specialists, including a someone with web development expertise, a creative professional with design and branding proficiency, and an Internet marketing consultant to guide the online strategy and its execution.
For more advice on building your own online marketing team—either in-house or as outside contractors—visit the 1st Click Consulting Web marketing strategies blog here.
About the Author: Janet Macdaniel
Janet Macdaniel founded her Internet marketing consulting company, 1st Click Consulting, in San Antonio, Texas in 2002 after more than 15 years in marketing communications, direct marketing, multi-media advertising, and promotions. In 2006, 1st Click Consulting moved to the Denver Metro area. The ultimate goal of 1st Click Consulting is to make Internet marketing affordable and profitable for companies large and small. Janet is a Certified Internet Marketing Specialist.
Janet was Director of Marketing for USAA Alliance Services and also worked for 8 years in the marketing and promotion department of Hearst Corporation’s San Antonio Light newspaper. She received certification in Advanced Search Engine Marketing in 2003. Her clients include retailers, service industries, professionals, and companies engaged in wholesaling, manufacturing, transportation, construction, hospitality, and financial services.